Geocoding

Did you know that by geocoding your sample you could generate cost reductions and complete your research projects faster? Geocoding means adding geographic information to records. Geocoding of lists of respondents or phone numbers can, in some cases, allow you to cross-tabulate survey responses based on a variety of geographical areas with a high degree of accuracy. We can identify and remove out-of-geography numbers from your phone lists before going to the field. This can reduce the number of non-productive calls.

You can order standard geocodes for any list of US or Canadian phone numbers. Geocodes are appended to each record on the sample list based on phone listing information or based on probable location information added by our system.

The codes are obtained from a variety of official sources such as the US or Canadian Census Bureau, the US or Canadian Postal Service, as well as other sources. We have cross-referenced these databases with phone number databases to create an extremely accurate and up-to-date matching system.

Standard Codes

The following standard geocodes are provided:

United States

MSA-PMSA
Region Code
Division Code
State and county FIPS
ZIP Codes
Congressional District Number
Designated Market Areas (DMA)
Universal Mean Time

Canada

Province/Territory or Regions
Economic Region (ER)
Census Metropolitan Area (CMA)
Census agglomeration (CA)
Census Division (CD)
Census subdivision (CSD)
Federal Electoral District
FSA / Postal codes
Dissemination areas

Can we geocode using other factors? By all means, you can select also from a number of other non-standard codes, but in this case it will be easier for us to help you if you call so that we can discuss your particular geocoding requirements.

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