System
IVR
IVR – Interactive Voice Response – is a system to conduct
interviews automatically by telephone.
The interview is conducted either after the respondent has dialed
in – Inbound IVR, or the system has dialed
to the respondent – Outbound IVR.
The system contains questions recorded by a human interviewer as
well as, interview logic.
This
service is available only for professional survey research
organizations. In all cases the survey research firm must be identified
in the interview; furthermore a phone number is displayed for the
respondents who have call display feature, and a voice message is left
on answering machines with an option to call back.
Characteristics
¨
Completely automated
for:
¨
Inbound – by
calling a toll free number
¨
Outbound – using
listed or RDD samples, or your clients list
¨
Interview is
recorded by a professional interviewer of your choice
¨
Open ended responses
are recorded digitally for later replay, coding or transcription
¨
Closed responses are
recorded using the telephone keypad
¨
The system
accommodates skip patterns, rotations and other typical research
requirements, similar to CATI program logic.
Quality
of Data
¨
IVR eliminates bias
and variability caused by different interviewing styles and moods.
Cost
¨
Substantially
reduces the cost of telephone data collection:
¨
Inbound
IVR is mostly effective with a captive/loyal audience, as in
employees or customers or with the use of incentives
¨
Outbound
IVR is particularly useful as a screening tool for low incidence
studies. Because of its potential for creating respondent
dissatisfaction, we only accept IVR studies to screen samples for low
incidence studies (1 question)
Language(s)
¨
Interview can be
presented in the language of your choice. Of course in all cases where
there is doubt, a question can be added to switch to a language of
choice.
System
and software characteristics
·
ASDE, Survey Sampler
has 112 lines dedicated to IVR. Expansion up to 480 lines is possible
with 4 weeks advance notice.
·
We provide full
programming and recording of the interview.
·
Our software
controls the interview, directs the flow of the interview, collects and
processes numeric or voice data.
·
Application software
monitors quotas and assigns a time to call to each set of telephone
numbers if needed.
·
We aggregate the
results.
·
Data is processed
and sent to the survey research firm conducting the study, in the format
and frequency of their choice.
Examples of work undertaken:
- Pre-selecting in
six markets, in a radius from specific hospitals, asthma patients
who agree to participate in clinical trial research for new
treatment.
- Outbound survey
to track viewing of a television news program.
- Inbound response
to educational radio program.
- Outbound
Political messaging.
- Outbound message
to members of a panel to pre-qualify them to receive a large mail
survey regarding use of an off the counter medication.
- Pre-selection of
users of a government service to participate in a satisfaction study
- And others
For
additional
info
rmation
Mrs.
Randa Bell
,
VP
Marketing and Client Services
819-770-3651
88
8-323-3651
rbell@surveysampler.com
