Our Board of Directors
Michel Rochon
- President and General Manager of ASDE
Born and raised in Ottawa, Mr. Rochon graduated in economics at the University of Ottawa (B.Hon.Ec.) and management at the University of California, Los Angeles (MBA). He has an extensive background in strategic planning, policy development and university teaching. Some of his previous responsibilities were, Management Consultant for various government departments and many large private corporations. Associate Principal Secretary in the Prime Minister’s office (under the Rt. Hon. Pierre Trudeau). He was Professor of Management in the MBA program at the École des Hautes Études Commerciales (Université de Montréal). He served as Secretary of the Macdonald Royal Commission on the Future of the Canadian Economy and as Director General of Communications for Statistics Canada. In 1994, he retired from the Canadian Public Service and created ASDE Survey Sampler.
Yves Mougeot
- Member of the Board of Directors
Following his MA in history from the University of Montreal, he studied social
and urban history at the University of Paris I. He joined The Canada Council in
1973 and the Social Sciences and Humanities Research Council of Canada when it
was set up in 1978. Since then he served as Program Officer and Group
Chief for Standard and Major Research Grants, Acting Director of Strategic
Grants, Special Assistant to the President where his responsibilities included
the Inter-Council Program of Networks of Centers of Excellence, and became
Director of the Research and Dissemination Grants Programs Division. He is
now enjoying retirement and his participation as a member of the Board of
Directors of ASDE.
Louis Charles Sirois
- Member of the Board of Directors
Louis-Charles Sirois has been a lawyer since 1983. He is a member of the Bar of the Province of
Québec. His professional expertise is in two main fields: commercial law, (contracts, companies, sale), and intellectual property law, notably copyrights. He is fluent in both official languages (English and French), as well as in Spanish and Italian. He is a part-time professor at the Université du Québec en
Outaouais, where he teaches commercial and business law. He also lectures at the Québec Bar Admission courses, and at the University of Ottawa. He practices law at the Department of Justice in Ottawa.
Dr. Byron Hyde
- Member of the Board of Directors
Dr. Hyde
is a physician in the Province
of
Ontario. He received his Doctor of Medicine from the University
of
Ottawa. He is a member of numerous university and medical associations and has
published many books, chapters in medical texts and medical journal
publications. Mainly in the field of chronic
fatigue syndrome. In 1999, the
College
of
Physicians
and Surgeons of Ontario granted his practice the top possible evaluation of 1
out of a possible range of 1 to 9.
Our Sampling Team
Roger Burrows - Principal Technology Consultant
Roger Burrows obtained his Master’s Degree in Natural Sciences from Cambridge University. He worked for IBM for four years before immigrating to Canada to work for the Canadian government as a software developer and systems programmer. In 1978 he joined Amdahl Canada as a systems engineer supporting Amdahl hardware and IBM software in the Ottawa area, with ongoing assignments in software education and in hardware engineering at the company's headquarters in California. In 1988, he moved to the Amdahl marketing organization to provide technical support to large Canadian organizations. Since the early 1980s, Roger has devoted increasing amounts of time to personal computers, and in 1998 he left Amdahl to run his own consulting business applying large systems experience to personal computer systems.
Randa Bell
- Vice president, Marketing and Client Services-
Member of the Board of Directors (CMRP and PRC)
Born and educated in Cairo, Egypt, Randa graduated from the American University with a BA in Economics. She had extensive experience in the survey research field in Cairo, Cyprus and, since her arrival in Canada in 1987, in the Canadian market research organizations. She has been field director and operations manager of many important survey research organizations, including: Starch Canada, NPD Canada, DMS Market Services and Creative Research International. She joined ASDE in 2002 as director of client services. In April of 2005 the Board of Directors unanimously appointed Randa to the position of Vice President Marketing and Client Services.
Randa is also a Certified Market Research Professional, as well as a PRC.
Michel Durocher - Director of
Business Development
A recent addition to the team, Michel
brings a strong depth of experience in business development and managing client
relationships. He worked for industry leaders SC Johnson and MTS Allstream
in senior sales positions. He also spent time fundraising for two local
charity groups, United Way Ottawa and the Montfort Hospital Foundation.
Michel holds a Bachelor of Commerce degree from the University of Ottawa.
Michel enjoys a good round of golf and watching his kids play hockey. These
sports allow him to burn and freeze accordingly.
Mario Sio
- Director of Technical Services
Mario received much of his education in Europe and has a degree in mechanical engineering. He is also the in-house technician for all systems including the IVR hosting. Mario enjoys the problem solving challenges that keep all programmers alert, interacting with clients and making an annoying rubber ball out of all the office elastic bands. It now weighs 2.25 kilos.
Hiroel Fife De La Cruz
- Sampling Technician
Hiroel was educated in Havana in the field of Informatics engineering/computer sciences. He came to Canada in 2002 and joined the ASDE staff in 2003 as a trainee. Hiroel
experience in computer engineering has been extremely valuable to ASDE and to
our clients, whom he serves with great skill and dedication.
Juan
Antonio Contreras - Sampling Technician
Juan Antonio is a student in science and engineering, with the goal of becoming
an aerospace engineer. He joined our team in 2007 on a part time basis. He
brings his enthusiasm for all things new and challenging, as well as great
learning that does no cease to impress. He is proficient in English, French as
well as Spanish. Juan Antonio is a proud owner of a beautiful Jackrussel named
Molli.
Anne Andrée Sirois - Sampling Technician
Anne Andrée joined ASDE on a part time basis in the spring of 2005. She is a full time student and is learning sampling and related skills to be a true multitalented resource to ASDE.
Véronique Poulin - Sampling
Coordinator
Veronique was born and raised in Quebec. She graduated high school and completed a CEGEP (community college) course in Administrative techniques just before joining ASDE. She is fluently bilingual and, as a total computer geek (by her own admission), she was invaluable in her administrative role, but enjoyed the puzzles and problem solving found as a sampling technician so took the opportunity when a position became available. She looks forward to contributing to the steady growth of ASDE.
Bernadette Quade
- Client Relations and admin support
Bernadette graduated from the University of Regina with certification in Early Childhood education, but realized early enough that teaching other people’s children would not be a wise career choice; adult education held more appeal. She initiated and taught courses at the Regina Community College. She also worked in crisis intervention with the Regina Police Force and in administration for both private and government organizations. She joined ASDE in an exclusively administrative capacity, but welcomed the opportunity to assist with the firm’s marketing and client services. She looks forward to helping ASDE become all North American researchers’ ‘first choice’ for sampling needs.
